Having effective landing pages is essential to the success of any online business. They incentivize consumers to make purchases, produce leads, and even gather data about your prospects. However, there is room for improvement on many companies’ landing pages. A solution for this problem can be Unbounce. In this Unbounce review, you will find out what makes this landing page software unique.
Let’s get to it!
What is Unbounce?
Unbounce is a landing page builder that businesses can use to create highly optimized landing pages and get conversions. In addition, they don’t have to shell out cash for a programmer. Their editor’s drag-and-drop functionality dramatically simplifies the development process. Furthermore, Unbounce provides several tools to help with landing pages, such as popups and sticky bars.
Unbounce can be intimidating to newcomers at first glance, and there are many options, and getting started may be challenging. Once you start exploring, you’ll find that everything is clearly labeled and explained.
In fact, there are advanced capabilities that you won’t utilize right away, but otherwise, the site is relatively easy to navigate. As previously noted, one of Unbounce’s primary objectives is to assist its users in developing more effective marketing campaigns for their clients.
Therefore, it would be inaccurate to argue that Unbounce is “simply” a landing page builder.
Unbounce allows you to construct several features and components for your website to attract and convert more people into paying customers.
Looking at the many components of Unbounce will help you understand what these are and much more.
Who Created Unbounce?
The Canadian software startup Unbounce was established in 2009 by Rick Perreault and four other experts.
Rick’s necessity inspired him to start the company. The term “landing page” used to be nothing more than a marketing buzzword to make the speaker sound knowledgeable.
Back in the day, the team in Vancouver was working out of a 500-square-foot room to improve the customer experience through an untested marketing strategy and now employs over 150 people between its Vancouver and Berlin headquarters.
How many customers does Unbounce have?
Unbounce landing page builder has been responsible for over 500 million conversions and helped over 120.000 customers.
There’s no doubt that Unbounce is one of the most well-known and respected landing page firms in the world because of its highly motivated team and the distinct and diverse core principles it shares with its customers.
Some of their most notable customers are:
- Canon
- Vodafone
- Amazon
- Intuit
Unbounce Key Features
Landing Pages
Unbounce’s powerful yet simple landing page creator is its backbone. You can select a template for a landing page when you create a new page. Furthermore, you can also narrow the available templates to only those suitable for your lead generation, event, ebook, etc.
In addition, Unbounce provides a feature to sort the landing pages by their name, age, and level of popularity. Choose either “Start from Scratch” or “Training Template” if you create your own from scratch instead of using one of the provided templates.
As a default option, the Training Template will be used. Should you choose this option, you’ll need to replace any generic text or design components with your own.
Text Replacement Dynamically
Personalization is a powerful tool for boosting conversion rates. You can get more people to click your button or fill out your form if you address them by name on the website.
Using Unbounce, you can target users with sponsored ads and then track their search terms on customized landing pages.
If a user searches for “Puerto Rico Getaway,” but your website is geared for “Puerto Rico Vacation,” you can easily change the word “vacation” to “get away” in your page’s title.
Publishing a Page
After saving the page, you can navigate to the Dashboard to make it public. The URL can be customized to fit your company’s name.
A brand-new custom domain or an existing one can be used with WordPress. A subdomain will allow you to host additional landing pages for the former.
However, if you already have a WordPress website and want to publish your landing page there, you may do so directly from your WordPress dashboard.
Running A/B Tests
A/B Testing can bring great benefits to your business by trying different versions of your website to find out what converts best. To get started with A/B testing, make a copy of your page, make some changes, and then run the two versions simultaneously.
If you require more than one version of the page, you can make them. Test with a small sample size, if possible.
Using the results of an A/B test, you may optimize your website for maximum conversions. However, you will only get the optimum results from your trial if you make significant modifications to make the variants indistinguishable from the original page.
Finally, it’s essential to determine the relative sizes of the variants before releasing them. How often they show up for site visitors depends on the proportion you set.
What is Unbounce’s Smart Traffic System?
Unbounce Smart Traffic replaces the time-consuming manual A/B testing. Using the information it has collected will direct users to the page with the highest conversion rate.
Once the option is active, the versions undergo an introductory learning period. It examines user characteristics and patterns to predict which version will resonate most strongly with a given audience.
Then the software will provide you with the most effective landing pages to increase your business’s conversion rate.
Naturally, the elimination of the need for meticulous oversight during testing and final result determination is a significant improvement made possible by this new feature. You can concentrate on making the most of the leads and clients you’ve gathered, as the tool handles the grunt work for you.
Sticky Bars and Popups
People will only sometimes click through to your landing pages, and some may explore the rest of your site. A sticky bar or popup form on your site can still convert these visitors into leads.
Regardless of which option you ultimately settle on, you’ll find that creating it is identical to creating a landing page. Select a pre-made template to save time coding your unique popup or sticky bar.
You can design your custom popup or sticky bar from the start or use the template builder, just like landing pages.
Use Unbounce’s drag-and-drop editor to make changes to either. Moreover, you may quickly achieve the style you want by adding and modifying items.
Then, after finishing the form’s or bar’s design, you’ll need to decide where it will be shown online.
To customize its appearance at the specified URL, you can change factors like triggers, frequency, and others.
Lastly, paste the produced code wherever you want the popup or form to appear on your site.
What Can You Do with Unbounce?
Create a fully functional landing page without touching the code with this builder’s help. You can find various text, buttons, videos, and social widget options.
There are many ways to modify each new addition you make, such as changing the color of the text, the size of that text, and whether or not it links.
Metadata, alternate text descriptions, transparency, and so forth can all be included. It’s an efficient resource that anyone with basic web skills can use.
The features available to you in Unbounce will vary depending on the plan you select; however, all plans come with the following features:
- Minimum of 75 Published Landing Pages Per Month (on the lowest plan)
- Minimum of 8 Published Popups and Sticky Bars (on the lowest plan)
- There are more than a hundred different landing page designs to choose from.
- Limitless Users & Domains
- Dynamic Text Replacement (This helps with PPC)
- Adherence to GDPR Standards.
- Secure Socket Layer.
- Unsplash Picture Library.
What Makes Unbounce Stand Out?
As of late, Unbounce has released the conversion intelligence platform, an AI-powered tool for quickly and easily developing highly effective marketing campaigns. With the help of the Unbounce Conversion Intelligence Platform, you can easily fine-tune campaigns that provide desirable results. This cutting-edge technology comes standard with three benefits that can boost your company’s performance:
The Smart Builder will recommend the optimal page and section components based on your business’s niche, target demographic, and campaign objectives. It employs fluid designs to increase conversions and rapidly generate fresh iterations.
With more than 45 different content templates at your disposal, Smart Copy truly is a “one-stop-shop” for all your content needs. After highlighting text on any website or app, the Smart Copy Google Chrome Extension immediately offers suggestions for improving, reworking, or expanding the selected passage.
Content can be generated automatically in English, Spanish, Portuguese, Dutch, German, and French, significantly increasing your potential client base.
Intelligent Traffic dynamically tracks conversion trends, so any deviations in user behavior are immediately picked up. With the help of Smart Traffic Reporting, you can see which versions and traffic segments are working well (or poorly).
Only 11% of landing page builders have A.I. tools as we found out by analyzing over 30 website builder tools.
Pricing
Unbounce offers three different payment tiers. Monthly conversion, visitor, and domain requirements determine plan pricing. Landing pages, popups, and sticky bars are all included in the unlimited tier of all plans.
In addition, you can test out the service without spending a dime for 14 days. What follows is a summary of the various packages and what they cover at the time of writing:
Unbounce Pros and Cons
Like every software, Unbounce has its drawbacks and limitations despite its many strengths.
Now that you know what Unbounce is, all that’s left to do is weigh its pros against its cons to see if it’s a good fit for your marketing initiatives.
Pros
- Dynamic text replacement offers extensive personalization options, allowing you to boost your advertising return on investment.
- Users may make landing pages with no prior knowledge of design thanks to the drag-and-drop editor.
- Using Smart Traffic, you no longer have to speculate about which variety will lead to the highest conversion rate.
- Use simple button clicks to quickly and easily generate variants for your A/B test. Use various lead-generating strategies, such as popups and sticky bars, to boost conversion rates.
Cons
- Unfortunately, its high price tag may make it unaffordable for owners of smaller enterprises.
- Need more options for starting points.
- Less savvy users may feel overwhelmed by the sheer number of available options.
- Support is only offered during business hours.
Conclusion
A tiny subset of landing page builders prioritizes assisting you in developing conversion-focused landing pages. Fortunately, Unbounce is in that group.
From what we’ve covered, Unbounce is among the most excellent landing page builders. It’s a bare-bones piece of software with a drag-and-drop editor and a ton of pretty pre-made templates to make landing pages a breeze.
To conclude, Unbounce is a great fit for any business that places a premium on turning site visitors into paying customers.
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