If you work in an organization such as a website-building firm, you will often be asked, “Do you want to train yourself on landing page vs splash page?” It’s something you’ll need to know to prevent uncomfortable silences when asked.
Just joking; if you say “splash page” when you mean “landing page,” no one will notice or care. Splash pages and landing pages serve various purposes. Thus it’s essential to know the difference between the two.
There are many types of pages, such as a home page, about-us page, landing page, squeeze page, service page, coming soon landing page, contact page, pricing page, and so on.
After finishing this article, you should be able to design a splash page or landing page for yourself. So let’s get started.
What Is A Landing Page?
A landing page has a specific function. It meets the need for a campaign, product launch, or another marketing plan. Most visitors arrive at landing pages through a specialized marketing channel.
Your marketing team may use a landing page through social media or email. The page has no connections to other website areas and serves only as a call to action. It functions as a sales funnel conversion tool.
A landing page serves a specific function by providing visitors with tailored information. Because of its unique purpose, this page is excellent for monitoring particular key performance metrics. Any marketing strategy may benefit from a well-designed landing page.
What Is A Splash Page?
A splash page functions similarly to a digital first impression. It’s the first thing new visitors see before exploring the remainder of your site. Splash pages may be popups, although they are not necessarily.
Before visiting any website, visitors view splash pages (including landing pages). You may even incorporate a splash page on your website to funnel prospects.
Splash pages are generally used to announce new product releases or events. They may let website users choose a location or language (think for e-commerce shopping). Splash pages may attract visitors with enticing items, particularly innovative services.
Consider employing splash pages to notify or warn visitors about site content. You may also use them with a disclaimer or verification tool to screen for age.
Landing Page Vs Splash Page: Comparison
Length
The length of each kind of page is one of the most noticeable variations between a splash page and a landing page. Splash pages are usually meant to be relatively quick since they typically concentrate on one single message or call to action.
Because there isn’t a lot of material or pages to explore, this style might encourage people to read and engage with a splash page fast. A splash page may consist of a single statement or a short set of words or phrases that express the information that the organization wants to offer.
On the other hand, landing pages may have fewer length constraints since they may fulfill many tasks and need numerous pages. Landing pages may be as long as required to deliver all of the information and interactive choices a firm wants to provide its visitors since they are technically separate websites that can run independently.
Purpose
The aim of each kind of page is a significant distinction between splash pages and landing pages. A splash page often has a single obvious objective that can be accomplished with few words.
Splash pages are often used to introduce visitors to a firm and its goal, to provide a call to action that encourages users to engage with the website by clicking links or moving to other pages, or to tell consumers about discounts or promotions that might save them money.
Landing pages may serve numerous functions and be utilized in various ways depending on why a firm makes one. For example, one objective of a landing page may be to promote a new product or service, which could result in a landing page with a lengthy product description and purchase alternatives.
Providing in-depth information about a firm, such as personnel biographies, passages that represent the company’s objective, and product and service listings is another use for a landing page.
Advantages
Splash and landing pages may also vary in their benefits to businesses that utilize them. Splash pages provide various usability benefits, such as being fast to load and simple to interact with.
A splash page may also give feedback to marketing teams about consumer engagement since you can watch how many people interact with it or navigate away from it. They can also help businesses to capture users’ attention since they often contain appealing imagery and calls to action that consumers can react to right away.
Landing pages may also provide various benefits. You can create a landing page of almost any length and include whatever content you choose, which is one of its most obvious advantages. It allows marketing teams to incorporate whatever content they believe will be helpful to consumers and boost the number of people who will benefit from the page.
Another benefit of landing pages is that they may successfully market new goods and services. They can offer information about new releases and a location for clients to make direct purchases.
Design Time
Another distinction between splash pages and landing pages is how visitors may reach each kind of page. Because a splash page is typically part of a website, people can usually only access it by visiting the website. If the splash page is activated, it will load before any other pages on the site.
On the other hand, a landing page may be accessed in various ways. A landing page operates as its website with its URL, and thus people must be able to access the URL to view the landing page. Companies may draw clients to a landing page by sending promotional emails with links to the page or incorporating a link to the landing page in social media postings.
Landing Page Vs Splash Page: Anatomy
If you want to create a landing or splash page, you’ll need to know what components to add. You’ll have a far higher chance of meeting your objectives this way.
With that in mind, here are some ideas for landing and splash pages.
Anatomy Of A Landing Page
Landing pages are often larger to get conversions at the lowest potential cost. So what you put on a landing page differs from what you include on a splash page.
Landing pages should feature the following:
- An appealing title to attract the reader
- Restrict navigation to keep people on the page.
- High-quality photos and video to increase engagement
- Use social proof to increase trust and credibility.
- CTA to encourage users to convert
Anatomy Of A Splash Page
A splash page often contains, but is not limited to, three major components.
The first consideration is high-quality graphics. Because they are often a visitor’s initial encounter with your website, they must be aesthetically attractive, relevant to your online market, and consistent with your brand.
Visitors will most likely leave your website if your pictures do not fulfill those specifications.
However, other than photographs, you may employ numerous graphic components. Examples include videos, animations, and product photography.
Second, the copy for your splash page should be brief and actionable. Avoid producing reams of text and provide consumers with directions on how to behave.
Understanding that most visitors will access it using a mobile device is vital. Visitors will be encouraged to click through if they have large blocks of text.
A CTA is the third component to include. Visitors should be directed to perform what you want, such as validate their age or see an offer via your CTA.
Other elements to consider for your splash page include the following:
- Options for entering the site
- Content cautions
- The ability to quit your page
Conclusion
So, indeed, landing pages are the most successful at generating conversions. However, they need much more labor, both in terms of content and design. On the other hand, website splash pages are an excellent method to gather data and deliver crucial information to visitors while requiring less material and being simpler to set up.
When it comes down to it, choosing between these two digital assets requires a thorough grasp of your goals. Talk to a web design company with a history of completed projects if you need guidance.
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