The decision to start promoting your business is a source of joy and fear and knowing what marketing tools to use might diminish some of the fear. With over 8,000 marketing tools available, making a choice is more complex than ever.
To help you select the best online marketing tools to promote your brand, we’ve created a list of nine tools that professional marketers use daily and other options to consider.
9 Best Marketing Tools
MailChimp
No business can afford to overlook the role of email marketing in its overall marketing plan. More than 80% of B2B and B2C businesses use it to promote their brands. However, choosing the right marketing platform can be difficult, not to mention the cost of setting up the platform.
For sending out emails, MailChimp is the best option. When it comes to free marketing resources, this is at the top of the list and has more than 12 million users. You may send up to 12,000 emails monthly to 2000 clients using MailChimp. You may upgrade to send letters to a broader list of clients.
Design Wizard
The use of aesthetically attractive content may greatly benefit your marketing operations. A human can analyze a picture in 13 microseconds, which is several times quicker than word processing.
Furthermore, its visual content improves reading, social sharing, and engagement. Consider using graphic content more regularly if you want a simple marketing hack that is sure to succeed. You don’t have to have expertise in the field to create your website.
When you need high-quality images or graphics fast, you may use Design Wizard, a free, web-based graphic design tool, to get the job done.
Using the 15,000+ design templates and one million royalty-free stock images available in Design Wizard, you can create, share, and download custom visuals for your business.
Trello
When you operate many marketing projects together, you will find it challenging to keep up with them. It is where a management tool like Trello may help.
Trello is an app for managing projects visually, using cards that function like Kanban boards. Trello’s “lists” and “cards” let you organize, collaborate, and monitor your work progress. Every column represents a different stage of your project, and each card represents another job. Trello’s drag-and-drop interface makes it simple to create tasks and move them around.
For example, A writing board might contain three columns: one for drafting, one for writing, and one for editing. Each article you write will be represented by one card. In contrast, others would track other tasks linked with your content production, such as generating unique graphics, optimizing your post for SEO, and maintaining the quality of your content.
You may keep track of your post’s progress from the time you finish writing it until it goes live by adding a card to the writing list. You may include comments, attachments, and extensions in each card. Trello is a flexible, user-friendly, and free application that every marketer may profit from because of its accessibility. It is the best tool for marketing product ideas.
WordPress
WordPress is the ultimate online marketing tool, whether you’re building a website or writing a blog. WordPress is, in fact, the most popular web marketing platform for content marketing. It is strongly related to an essential marketing tactic known as SEO (Search Engine Optimization). As a result, you may create great content and SEO-optimized content.
WordPress uses the world’s top Content Management System (CMS), for which you must pay only for hosting. After installing the all-in-one plugin, you receive Advanced Canonical URLs, META tag auto-generation, and XML Sitemap Support.
We recommend you go for WordPress.org instead of WordPress.com. In the .org you have to pay for hosting but then you have more customizations and you can install as many plugins as you want without having to pay extra or change to a different plan.
If don’t know what hosting to pick you can go with Hostinger as it will automatically install WordPress for you and you will be able to start working on your website in minutes.
You can check out Hostinger HERE.
HubSpot CRM
Hubspot includes everything you need to promote your company, making it an ideal all-in-one marketing solution. Hubspot takes your marketing strategy to the next level by combining all the elements of CRM, sales, and marketing. Hubspot mixes blogging, email, social networking, marketing automation, and lead management into a single platform.
Hubspot aims to boost website traffic while helping with lead creation, administration, and conversion. This online marketing strategy ensures that your company gets popular in the industry and that you become a renowned name.
Buffer
In 2021, 3.6 billion people, or 45% of the earth’s population, used social media. It would go without saying that you should promote your company on social networks.
Buffer is a social media management tool package that allows you to plan and schedule content on Instagram, Facebook, Twitter, Pinterest, and LinkedIn from a single dashboard.
Buffer enables social media marketers to connect with their fans in real time by responding to their comments. You can also include a first comment, which increases interaction rates in various social networks.
Buffer helps you work with your team by allowing you to write articles, get approvals, and remain in touch with other marketers from one place.
Finally, Buffer provides detailed data for all social networks it supports. You may measure and make data-driven decisions based on each individual’s success, compare sponsored vs. organic postings, track interaction across all social accounts, and discover unique demographic data about your followers.
Flipsnack
Flipsnack is a digital flipbook creator that lets you create many forms of interactive digital publications straight in your browser. You may create a flipbook by uploading a PDF and transforming it into an interactive digital magazine, using the Design Studio to create a flipbook from scratch, or customizing an existing template.
Whatever approach you use, you can make your articles more engaging by including components like shopping carts, social networking icons, slideshows, movies, maps, and more. Flipsnack provides solutions for every form of company, school, or personal usage.
Creatopy
Creatopy is an easy-to-use ad design tool that allows you to quickly create engaging ads that meet your needs, such as banners and other display ads, social network ads, and video ads.
You may start with industry-specific templates and standard sizes and work up to creating your custom designs. You can bring your ads to life by utilizing high-quality stock pictures, video, and audio resources.
Creatopy’s automated features enable you to produce massive ad variations with a few clicks, reducing repetitive tasks. Furthermore, the site allows you to work in bulk, creating groups of advertising that can be updated and downloaded simultaneously.
Canva
Visual content performs well in content marketing. You may receive greater visibility and interaction by designing custom drawings, graphics, and ideas. There are several digital marketing solutions on the market that may help you in creating customized graphic content. Canva is one among them.
Canva is a free online marketing tool for creating your logo, graphics, and sales ideas. You may also produce photos for your website, blog, and social media posts. Canva has pre-built themes and templates to help you get started quickly.
Final Thoughts
So there you have it: the best marketing tools for promoting your business. Because some of these tools are free or have free plans, try them out in your current marketing initiatives. Finally, improving your marketing efficiency requires testing. Try out these nine tools to see for yourself. We’re sure you will not be disappointed.
